Rise in Your Power. Lead with Your Presence. Live by Your Principle.
You have done everything “right”—yet something feels profoundly off. You are brilliant, capable, and driven… yet behind the polished exterior sits a private truth:
- You are exhausted from holding it all together.
- You are tired of being undervalued.
- You are done shrinking to make others comfortable.
- And you are ready—finally—to rise in your full Power, Presence, and Principle.
Welcome. You are in the right place!

MEET DEONDRIEA CANTRICE
My story began long before the awards, the global leadership roles, or the stages. I was a teen mother navigating a world that underestimated me. That boxed me in with stereotypes and statistics.
I built over a three-decade career in marketing, project management, training, and global IT program leadership. I mastered change management and guided organizations through massive shifts and implementations.
But beneath the success was a silent struggle.
I battled burnout. I hid high-functioning depression.
I lived in constant overdrive, fearing that slowing down meant failing. And when I could not find language for that pain, I created one: Profliction™.
Today, I transform that lived experience—and the science of behavior, identity, and change—into a powerful pathway that helps others break free from the invisible burdens they were never meant to carry. My mission is simple:
To restore your confidence, recalibrate your identity, and return you to yourself.

WHAT I DO
COACH
AUTHOR
SPEAKER
ACTIVIST

WHAT BECOMES POSSIBLE FOR YOU WHEN YOU WORK WITH DEONDRIEA
- Replace silent endurance with bold self-advocacy
- Stop over-functioning and start leading from sovereignty
- Set boundaries without guilt or second-guessing
- Rebuild self-trust after years of self-abandonment
- Recover from Workplace Wounding™
- Finally claim the power, presence, and respect you have earned
You will not just feel confident— you will operate as a confident person. There is a difference. A life-changing one. Confidence isn’t the goal— the result of living in alignment with your truth is.
The Three Principles That Shape Every Transformation
Presence:
Show Up Rooted and Real
Confidence begins the moment you stop performing and start standing in your identity. Your presence becomes powerful the moment you decide to be seen without apology.
Principle:
Align With Your Truth
Principle is the compass that replaces people-pleasing with clarity.
It's choosing your truth over their comfort—and discovering how freeing that choice feels.
Power:
Lead Your Life With Authority
Power isn’t loud. It’s aligned.
It’s claiming the authority you’ve already earned and directing your life with self-trust instead of fear.
You’ve Mastered Survival. Now It’s Time to Thrive.
You’ve spent years excelling, adapting, and performing—often at the cost of your peace and self-trust. You’ve led teams, managed crises, and checked every box of success… yet something still feels misaligned. That’s not failure.
Deondriea helps you break that cycle.
Her proven frameworks turn overachievement into alignment and silence into self-assured leadership. When confidence meets clarity, everything changes.
IF YOU ARE HERE, YOU ARE READY FOR MORE.
You are ready to stop performing confidence and finally embody it.
You are ready to stop surviving environments that have wounded your spirit.
You are ready to step into a version of yourself you have only imagined—
the one who chooses with clarity, speaks with conviction, and moves with authority.
Imagine waking up with the feeling:
“I am no longer negotiating my worth.”
This is the moment you choose sovereignty.
Coming January 2026
Overqualified. Overworked. Overlooked. is the truth high-performing women whisper but never admit. This book uncovers why success feels heavy, silence feels safer, and confidence feels conditional—and shows you how to rise anyway.

Your Confidence Isn’t Lost. It’s Waiting. You’ve carried enough. You’ve questioned yourself enough. You’ve earned the right to lead your life from truth, not fear.
Start Your Confidence Journey →
DEONDRIEA CANTRICE
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